A brand is the overall perception of an organization and builds an emotional bond between the audience and the organization. A well-defined and consistent brand will transform awareness into loyalty, increasing the overall value of an organization.
While the logo of The Association of Former Students is often the most visible component of our brand, our overall brand identity is defined by our look, our voice, what we do and how we do it.
Our vision to be the premier alumni organization requires us to always present our best in everything we do. This Brand Guide provides the tools and guidelines to effectively represent our organization visually to the highest standards.
Each of the elements in the linked Brand Guide contributes to the overall brand value of The Association. Consistency is key to continue driving awareness and value to our brand.
It takes years to build a brand. Strict adherence to these standards will ensure The Association’s ability to continue to communicate a consistent, trusted and effective message to our constituents.
Read the Brand Guide