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Susan "Sue" Owen '94 November 23, 2021 11:39 AM updated: November 24, 2021 9:56 AM
Thanks to the Aggie Network, 2021’s Pass It Back Day was the most successful Aggie day of giving yet, surpassing the goal with 6,139 donors making gifts!
This year’s goal of 5,000 donors was set with the aim of engaging a broad range of the Aggie Network. Not only did Aggies and friends pass that mark, they also topped last year’s total of 6,037 donors.
Another record was set by the total dollar amount of $677,306 raised, which will provide support for Texas A&M scholarships and student assistance funds, clubs and organizations such as Fish Camp and the Corps of Cadets, traditions including Muster, Midnight Yell and more through The Association of Former Students: tx.ag/GiftsInAction.
Over 2,500 students had their first year of membership in the Century Club sponsored, setting the example for a tradition of giving back and staying connected.
And Texas A&M’s new mascot, Reveille X herself, joined the Century Club; her membership was sponsored just like so many of her Aggies were!
“We are amazed by the outpouring of support we received during this year’s Pass It Back Day,” said Allison Seibert ’11, director of annual giving for The Association. “Thank you to everyone who supported these efforts by engaging with the Aggie Network on social media, telling friends and family about this event, and making a contribution in support of Texas A&M and Texas Aggies.
“We could not have achieved these incredible results without your support. Thank you!”
Additional thanks go to everyone who shared posts and news about Pass It Back Day on social media, including individuals, A&M Clubs and Classes and a dedicated team of social media ambassadors, who boosted the campaign’s social reach and unlocked an additional $3,500 in challenge funds.
On campus, the Aggie Network Student Ambassadors hosted a Rudder Plaza event with Reveille X, where they handed out snacks to hundreds of Aggie students while helping them learn about the many ways Association donors support and enrich their experiences at Texas A&M. These student volunteers for The Association also filmed and shared “Thank You” videos from some of the many student organizations that receive Association support.
In the Pass It Back Day Class Challenge, the Class of ’81 leapt out to an early lead and the Class of ’80 climbed up to claim second place. Their combined gifts were enough to unlock an additional $20,000 challenge donation.
The Young Alumni Challenge was a tight race until 9 p.m., and with terrific encouragement by Classmates and Class Agents, the Class of ’17 claimed first place for the Young Alumni Class with the most participants! Their win not only added a $10,000 challenge match to their Class total, but also an additional $15,000 that was pledged on Pass It Back Day, increasing their impact by $25,000.
One Young Alumni participant was chosen to receive a pair of tickets to Nov. 20’s Texas A&M vs. Prairie View football game.
A fun addition to this year’s Pass It Back Day challenges was the Aggie Ring Reshare Challenge, in which Aggies made #PassItBackDay posts on social media with a photo of their Aggie Ring and some heartfelt words about what it meant to them. One lucky poster was awarded the prize: a Ring Guard from Montelongo’s Fine Jewelry.
On behalf of all of us at The Association of Former Students and all of the Aggies you support, THANK YOU for an amazing Pass It Back Day! You can still make a gift of any size to support Texas A&M and Texas Aggies anytime at tx.ag/give.