Staff Home > Marketing & Programs > Annual Giving
The Annual Giving team serves to raise unrestricted funds through the generosity of Texas Aggies worldwide. Over 43,000 friends, family, current and former students of Texas A&M University contributed to the 2012 Annual Fund raising more than $7.68 million. Annual Fund gifts support student programs such as The Aggie Band, scholarships, student activities, academic enhancement programs, college enrichment funds and faculty/staff recognition programs. This important funding allows Texas A&M to provide many programs and services it could not provide with state funds alone.
Larry Cooper '77
Director of Annual Giving,
Larry Cooper ’77 is the Director of Annual Giving and Business Development at The Association of Former Students. He is responsible for leading The Association's Annual Giving team in raising the Annual Fund for Texas A&M, which set an all-time record
in 2013 of over $8.9 million raised from over 49,000 donors. He also manages The Association's corporate affinity and sponsorship programs. Larry joined The Association in 2006 as Director of Marketing. As part of The Association’s Building Enhancement project
team, Larry led the design, content development, and fabrication efforts for the exhibits in the Clayton W. Williams, Jr. Alumni Center.
Before returning to Aggieland, Larry spent five years as Zone Marketing Manager for State Farm Insurance in Phoenix, Arizona. There he led the marketing efforts in six western states for over 1,100 agents and managed a $9 million marketing budget. He developed
sports sponsorship programs at all Division I universities in Arizona, Colorado, Nevada, New Mexico, Utah and Wyoming. Larry also negotiated and executed innovative sponsorship programs with the Utah Jazz and Denver Broncos.
Prior to State Farm, Larry served in marketing leadership positions for some of the strongest brands in the food industry, including Tyson Foods, Sara Lee, and Foster Farms.
Larry received his BBA in Marketing from Texas A&M in 1977. A volunteer for the United States Golf Association, Larry has served as a Rules of Golf official at 11 U.S. Opens and was on the Rules Committee for the 2011 NCAA Division I Women’s Golf Championship, hosted
by Texas A&M.