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Tips for Successful Press Release

  • Print the press release on Club or Muster letterhead.
  • Send the press release approximately two weeks in advance. Before sending the press release to your media outlet, call and ask to whom it should be directed.
  • Put a headline on the press release. A title will let the staff know what the release is about without having to read much of the text. This will also help the staff to identify which newspaper the information belongs in. For example:
    Brazos County A&M Club Celebrates Muster
    Aggies Gather to Honor Those Who Have Passed On
  • At the end of the press release, skip a line and center three number signs (# # #). This indicates the end of the press release.
  • If the press release is more than one page, skip a line after the last line on the first page and center the word “more” in parentheses. This indicates there is more than one page to the press release.
  • Two or three days after sending the press release, call the paper to make sure they received it. This allows plenty of time to send a new one if something happened to the first press release and also gives you an opportunity to answer any questions regarding the event.
  • For the post-Muster press release you might offer to send a picture to run with the article.

Pre-Muster Sample Press Release

(Print on Club or Muster letterhead)

Contact: For Immediate Release
(Your Name) (The date you wish article to run on)
(Daytime phone)

UNITE FOR DISTINCTIVE TRADITION

Date:___________ City:_________________

Former students of Texas A&M University will assemble in (city) on April 21 for the annual Texas Aggie Muster to honor all Texas Aggies who have passed away within the last year, announced Muster Chair (name).

Various Muster activities, including (activity) and (activity), will begin at (time) at the (place) in (city). All former and current students, their families, and friends of Texas A&M Univer- sity are invited to attend, (name) said.

The Texas Aggie Muster tradition, which spans more than a century, will be observed in more than 300 locations around the world. These Muster gatherings are held in many unique places ranging from battleships and foxholes during World War II to ballrooms and steak- houses today.

Over the years, Aggie Muster has grown to be one of Texas A&M's most revered traditions. Muster honors the memories of A&M men and women whose deaths prevent them from answering Roll Call at this year's Muster. The Roll Call is a roster compiled of all former and current students who have died over the past year. As each name is called, a friend or family member will answer “Here!” symbolizing that their memory lives on in the hearts of Aggies everywhere. Muster is more than just a ceremony; it is also an annual way for Aggies to re- new the loyalty and unity which constitute the foundation of their friendship for each other as well as their love and devotion for their school.

For more information regarding the Texas Aggie Muster held in (city), please contact (Mus- ter Chair) at (contact number), or by email at (email). Additional information about Texas Aggie Muster and other Texas A&M Traditions and Programs can be obtained by contacting The Association of Former Students at 979-845-7514 or by visiting their website at www.AggieNetwork.com.

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Post-Muster Sample Press Release

(Print on Club or Muster letterhead)

Contact: For Immediate Release
(Your Name) (The date you wish article to run on)
(Daytime phone)

UNITE FOR DISTINCTIVE TRADITION

Date:___________ City:_________________

Former students of Texas A&M University gathered with their friends and family in (city) on April 21 to celebrate one of Texas A&M's oldest and most revered traditions, the annual Texas Aggie Muster. They gathered together in remembrance of their fellow Aggies who have passed away within the last year.

Give a short summary of your group's activities, including anything that was well received. If a Special Speaker attended your ceremony, please mention it here as well.

Texas Aggies around the world pride themselves on their unwavering loyalty and devotion to their university and their fellow Texas Aggies. This strong sense of pride is embodied within all Aggies and is rooted in traditions, such as Aggie Muster, which is more than 100 years old and spans the globe, with more than 300 Musters held worldwide this year.

Muster is much more than a solemn remembrance of those who have passed. It is a special time during the year that Aggies throughout the world unite in Spirit to renew their loyalty and devotion, not only to the Aggie Family, but also to the endless Aggie Spirit as well.

For more information regarding the Texas Aggie Muster held in (city), please contact (name) at (phone number), or by email at (email). Additional information about Texas Aggie Mus- ter and many other Texas A&M traditions and programs can be obtained by contacting The Association of Former Students at 979-845-7514, or by visiting their website at www.AggieNetwork.com.

# # #
Address

505 George Bush Drive
College Station, TX 77840

Phone Number

(979) 845-7514

© 2018 The Association of Former Students of Texas A&M University, All Rights Reserved